Cayuga provides a full range of consulting and advisory services for both public and private sector entities with interests in the field of tourism. Well-conceived and high utility marketing programs for destinations, large and small, can be developed for both public and private users.
The group specializes in supporting the interests of two groups of tourism stakeholders: host government and private sector suppliers including hotels, restaurants, airlines, theme parks, etc. Host communities and end user tourists are a necessary consideration of all tourism consulting services and Cayuga can provide the appropriate social scientists to address the concerns of these significant stakeholder groups. Integrated models of tourism development, including concern for inter-generational equity and environmentally sensitive development are a specialty of the group.
Public sector initiatives regarding promotion and development are a specialty of this group. Integrated tourism planning for effective visitation growth along with rational supply/demand controls is the basis of all strategic positioning for destinations. Econometric models can be developed for specific macro and micro applications.
Capacity management along with associated policy development can be fully supported by experienced consultancy members who have multi-lateral public sector experience in this arena of governmental concern.
Cayuga’s Tourism Services
- Strategic Destination Planning, Development, and Implementation
- Policy Development
- Area and Project Master Planning
- Capital-Finance
- Economic Impact Studies
- Capacity-Inventory Planning
- International Loan/Assistance Packaging
- Expatriate Capital Source Identification
- Infrastructure Sectoral Linkage & Analysis
- Transport
- Accommodation
- Theme Parks
- Support Services
- Entertainment
- Human Resource Training
- Organizational Planning and Design
- Marketing
- Marketing Planning
- Marketing Research
- Existing Market Studies and Analysis
Cayuga also offers Ecotourism / Sustainable Tourism Services. Click here for info!
Advisory Members
The following members are available through Cayuga to provide a full range of consulting services.
Mac
Noden (Amelia Island, FL)
The former Senior Lecturer in Marketing, Information Systems, Strategy and Tourism
(MISST) at Cornell’s Hotel School and a well-known expert in the areas of tourism
policy, promotion and development. Served as the Academic Director of the Cornell
Hotel School Advanced Management Program, and the Certified Corporate Travel
Executive (CCTE) accreditation program on behalf of the U.S. National Business
Travel Association (NBTA). He is a past Chair of the Education Committee of the
Pacific Area Travel Association (PATA), and a founding member of the Educators
Forum of the U.S. Travel & Tourism Research Association (TTRA). He is a founding
member and serves on the editorial board of TEOROS International, a theoretical
research journal for education and tourism, and is a founding member of, and
immediate past Cornell representative to, the Educational and Training Board
of the World Tourism Organization. A Managing Director of Cayuga Hospitality
Advisors, Noden is also the leader of its Tourism Consulting Services Group.
Aureliano Bononi (Rimini, Italy)
A highly regarded tourism and marketing consultant, Dr. Bonini is President
and Founder of Trademark Italia, a marketing and management company which
has held, since 1982, a leading role in the development of the Italian
leisure industry. Based in the popular seaside resort of Rimini, he operates
in Italy and overseas, serving hotel chains, travel agents, tour operators,
local government bodies, international investment funds, real estate
agencies and Italy’s largest banks. He and his company have completed
more than 300 marketing projects in nine nations, and organized training
sessions for hotel managers in Italy, Russia, Spain and Switzerland.
A leader in hospitality market research, Trademark Italia has over 700
references, including hotel, spa and international amusement park operators
and developers. Dr. Bonini is an expert in hospitality marketing and
management and has experience in all aspects of the tourism industry
including planning, development and hospitality valuation. He is also
experienced with statistical and economic feasibility analyses, business
plans and market studies, as well as hotel concept and design. He is
a visiting professor for the major Italian Universities and a guest lecturer
on F&B Management for Cornell’s Hotel School. An author and editor,
Dr. Bonini has published several books and manuals, as well as written
articles for the leisure market. He is fluent in Italian, English and
French (German at school level). Cayuga’s Regional Director for Southwestern
Europe.
Bill Carroll (Ithaca)
A Ph.D. economist, author and recognized expert in the areas of travel technology in marketing distribution and decision taking. Dr. Carroll is a Senior Lecturer at the School of Hotel Administration, teaching courses in economics, yield management, pricings and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. Over 25 years experience in senior positions in the travel industry. He was the Division Vice President for Global Marketing Planning at Hertz, responsible for global pricing, yield management, marketing information systems, and counter sales. He implemented the first decentralized yield management system in the car rental industry and a comprehensive Executive Information System (EIS) that gained national recognition. Following Hertz, Dr. Carroll served as the Global Vice President for Reed Elsevier’s Travel Group, which included responsibility for Travel Weekly, the Hotel and Travel Index, the Official Hotel Guide and the Official Meetings and Facilities Guide.
Chekitan
Dev (Ithaca, NY)
A strategic marketing professor at Cornell’s Hotel School,
as well as consultant, seminar and work-shop leader, keynote speaker
and expert witness, Dr. Dev’s worldwide roster of tourism
clients include Accor, Aruba, Austria, Crystal Cruises, Greece,
Hilton, Jordan, Jamaica, Marriott, Six Continents, Sun, Tishman
and Westin. Winner of several research awards, his work has appeared
in the top marketing and tourism journals.
Clement
Nyamongo (Kenya, Africa)
Founder and Managing Director of TourHot Management Consultants
Limited, providing high quality consulting services to Kenya’s
and Africa’s tourism and hotel industries. Services include:
tourism development and investment, marketing and promotion, eco-tourism,
hotels and restaurants classification standards and human resource
development and recruitment.
Jason
Swanson (Ithaca, NY)
A tourism policy and planning specialist providing assistance to public and private sector tourism organizations. Dr. Swanson earned a Masters of Management in Hospitality from the Cornell University School of Hotel Administration and holds a Ph.D. in Parks, Recreation and Tourism Management from North Carolina State University’s College of Natural Resources. His expertise includes destination and project strategic planning, public policy development and advocacy, qualitative research methods, and public speaking. He is the co-author of Tourism Policy and Planning: Yesterday, Today, and Tomorrow (2008), a textbook used by tourism students around the world. Dr. Swanson’s consulting experience includes working for clients in the restaurant, hotel, country club, spa, convention center, marina, golf course, destination, and government sectors in over 45 markets throughout the United States, the Caribbean, and Asia.
Peter
Yesawich (Orlando)
Chairman and Chief Executive Officer of Ypartnership, a worldwide advertising, public relations and marketing services company. Services include: advertising, public relations, promotions marketing & strategic partnerships, interactive strategy & design, branding, research and strategic planning, design, diversity marketing, media planning and media buying. An insightful and well-respected resource for the travel, leisure and lifestyle industry, Peter is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, as well as on national television and public radio. He serves as a featured columnist in several industry trade publications and is coauthor of Marketing Leadership in Hospitality.
