Cayuga provides a full range of consulting and advisory services for both public and private sector entities with interests in the field of tourism. Well-conceived and high utility marketing programs for destinations, large and small, can be developed for both public and private users.
The group specializes in supporting the interests of two groups of tourism stakeholders: host government and private sector suppliers including hotels, restaurants, airlines, theme parks, etc. Host communities and end user tourists are a necessary consideration of all tourism consulting services and Cayuga can provide the appropriate social scientists to address the concerns of these significant stakeholder groups. Integrated models of tourism development, including concern for inter-generational equity and environmentally sensitive development are a specialty of the group.
Public sector initiatives regarding promotion and development are a specialty of this group. Integrated tourism planning for effective visitation growth along with rational supply/demand controls is the basis of all strategic positioning for destinations. Econometric models can be developed for specific macro and micro applications.
Capacity management along with associated policy development can be fully supported by experienced consultancy members who have multi-lateral public sector experience in this arena of governmental concern.
Cayuga’s Tourism Services
- Strategic Destination Planning, Development, and Implementation
- Policy Development
- Area and Project Master Planning
- Capital-Finance
- Economic Impact Studies
- Capacity-Inventory Planning
- International Loan/Assistance Packaging
- Expatriate Capital Source Identification
- Infrastructure Sectoral Linkage & Analysis
- Transport
- Accommodation
- Theme Parks
- Support Services
- Entertainment
- Human Resource Training
- Organizational Planning and Design
- Marketing
- Marketing Planning
- Marketing Research
- Existing Market Studies and Analysis
Cayuga also offers Ecotourism / Sustainable Tourism Services. Click here for info!
Advisory Members
The following members are available through Cayuga to provide a full range of consulting services.
Jason
Swanson (Lexington, KY)
Leader of Cayuga’s Tourism Consulting Services Group and a tourism policy and planning specialist providing assistance to public and private sector tourism organizations. Dr. Swanson earned a Masters of Management in Hospitality from the Cornell University School of Hotel Administration and holds a Ph.D. in Parks, Recreation and Tourism Management from North Carolina State University’s College of Natural Resources. His expertise includes destination and project strategic planning, public policy development and advocacy, qualitative research methods, and public speaking. He is the co-author of Tourism Policy and Planning: Yesterday, Today, and Tomorrow (2008), a textbook used by tourism students around the world. Dr. Swanson’s consulting experience includes working for clients in the restaurant, hotel, country club, spa, convention center, marina, golf course, destination, and government sectors in over 45 markets throughout the United States, the Caribbean, and Asia.
Greg Cory (San Francisco)
Specializing in developmental economics throughout his career, Greg was Senior VP with Economics Research Associates (ERA), an internationally based real estate advisory company for 30 years. When it was absorbed by a publically traded engineering company in 2007, he founded his own company, Land Use Economics, LLC. While having dealt with a broad cross section of land uses, his focus has been on tourism and resort development, accumulating over 30 years experience in analyzing the demand for hotels, resorts and recreation oriented facilities while studying over 450 resorts in more than 45 international markets. He has extensive experience on Mexico, the Caribbean and Latin America and considerable experience in Central and South America. Greg is founder of the Land Use Guild International, a members based consortium of seasoned, respected practitioners representing the resources of four separate companies, with a combined expertise of more than 130 years, in over 50 international markets. While with ERA he served as the corporate representative to the Caribbean Tourism Association, the National Golf Foundation and the National Ski Area Association. He also served as Chairman of the Recreation Development Council of the Urban Land Institute and is contributing author for two books on resort development published by that organization.
Jennifer Dorhmann-Alpert (San Rafael, CA)
A highly educated Consultant with practical training in hospitality management and tourism strategy, Jennifer specializes in: market feasibility and financial feasibility studies for resort real estate projects, with a special focus on Latin America and the Caribbean; tourism development and sustainable tourism development; and, development planning, specifically strategic hospitality and real estate development. Fluent in Spanish, she has lived and worked in Costa Rica, Mexico and Puerto Rico. She has significant experience analyzing the demand for hotels, resorts, and recreation oriented facilities within the United States, the Caribbean, Mexico, and Central America. As a Senior Consultant with Economics Research Associates (ERA), Jennifer supervised and conducted a variety of projects involving market support and feasibility analysis for tourism related projects in unique markets and situations. She also has substantial skills in sustainable tourism and sustainable hotel development through her tenure with the Caribbean Alliance for Sustainable Tourism (CAST) in Puerto Rico, where she assisted hotels in implementing better environmental practices. Her scholastic background has provided her sound training in both the public and private sectors and an ability to understand the nuances of both, particularly as they relate to hospitality real estate and strategic business development. Jennifer’s hotel management background includes positions at the Four Seasons Biltmore, the Bellagio and the Mirage in Las Vegas.
Mac
Noden (Amelia Island, FL)
A Managing Director of Cayuga Hospitality Advisors, Noden is the former Senior Lecturer in Marketing, Information Systems, Strategy and Tourism (MISST) at Cornell’s Hotel School and a well-known expert in the areas of tourism policy, promotion and development. Served as the Academic Director of the Cornell Hotel School Advanced Management Program, and the Certified Corporate Travel Executive (CCTE) accreditation program on behalf of the U.S. National Business Travel Association (NBTA). He is a past Chair of the Education Committee of the Pacific Area Travel Association (PATA), and a founding member of the Educators Forum of the U.S. Travel & Tourism Research Association (TTRA). He is a founding member and serves on the editorial board of TEOROS International, a theoretical research journal for education and tourism, and is a founding member of, and immediate past Cornell representative to, the Educational and Training Board of the World Tourism Organization.
Aureliano Bononi (Rimini, Italy)
A highly regarded tourism and marketing consultant, Dr. Bonini is President
and Founder of Trademark Italia, a marketing and management company which
has held, since 1982, a leading role in the development of the Italian
leisure industry. Based in the popular seaside resort of Rimini, he operates
in Italy and overseas, serving hotel chains, travel agents, tour operators,
local government bodies, international investment funds, real estate
agencies and Italy’s largest banks. He and his company have completed
more than 300 marketing projects in nine nations, and organized training
sessions for hotel managers in Italy, Russia, Spain and Switzerland.
A leader in hospitality market research, Trademark Italia has over 700
references, including hotel, spa and international amusement park operators
and developers. Dr. Bonini is an expert in hospitality marketing and
management and has experience in all aspects of the tourism industry
including planning, development and hospitality valuation. He is also
experienced with statistical and economic feasibility analyses, business
plans and market studies, as well as hotel concept and design. He is
a visiting professor for the major Italian Universities and a guest lecturer
on F&B Management for Cornell’s Hotel School. An author and editor,
Dr. Bonini has published several books and manuals, as well as written
articles for the leisure market. He is fluent in Italian, English and
French (German at school level). Cayuga’s Regional Director for Southwestern
Europe.
Bill Carroll (Ithaca)
A Ph.D. economist, author and recognized expert in the areas of travel technology in marketing distribution and decision taking. Dr. Carroll is a Senior Lecturer at the School of Hotel Administration, teaching courses in economics, yield management, pricings and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. Over 25 years experience in senior positions in the travel industry. He was the Division Vice President for Global Marketing Planning at Hertz, responsible for global pricing, yield management, marketing information systems, and counter sales. He implemented the first decentralized yield management system in the car rental industry and a comprehensive Executive Information System (EIS) that gained national recognition. Following Hertz, Dr. Carroll served as the Global Vice President for Reed Elsevier’s Travel Group, which included responsibility for Travel Weekly, the Hotel and Travel Index, the Official Hotel Guide and the Official Meetings and Facilities Guide.
Chekitan
Dev (Ithaca)
A strategic marketing professor at Cornell’s Hotel School,
as well as consultant, seminar and work-shop leader, keynote speaker
and expert witness, Dr. Dev’s worldwide roster of tourism
clients include Accor, Aruba, Austria, Crystal Cruises, Greece,
Hilton, Jordan, Jamaica, Marriott, Six Continents, Sun, Tishman
and Westin. Winner of several research awards, his work has appeared
in the top marketing and
Robin Ricketts (Naples, FL and Anguilla)
A native of England and raised in China, Robin is a classically trained hotelier with 35 years of experience in the hospitality industry. With his wife, Sue, he founded Ricketts and Associates Ltd. in 1978. Registered in Anguilla, British West Indies, they offer services in: product concept development; pre-opening project management; hotel and villa construction management; hotel and villa management; food and beverage management; public relations and sales and marketing in the US, UK, Europe and South America; and, interior design and planning. Ricketts & Associates have advised governments, developers, hoteliers and villas throughout the Caribbean. Amongst Robin’s most important accomplishments include the development of the exclusive five star hotels of Cap Juluca and Malliouhana in Anguilla, for which he acted as co-developer. Both properties have continued to rank in the top ten list of Caribbean hotels since their openings. Robin was also the mastermind behind the conversion of the Grace Bay Club, Providenciales, Turks and Caicos Islands from a failing condominium development in the early 1990's to one of the most highly regarded hotels of the region. Robin’s hotel background includes stints at the Dorchester and the Inn on the Park - Four Seasons in London, the Meurice in Paris, and the Mandarin in Hong Kong. His Caribbean experience, of well over 25 years, encompasses several operational positions in Aruba, Bonaire, Martinique and the Bahamas, as well as Anguilla and the Turks and Caicos Islands.
Peter
Yesawich (Orlando)
Vice Chairman of MMGY Global, the largest and most integrated travel marketing firm in the world, leading all of their efforts in consumer insights. Services include: advertising, public relations, promotions marketing & strategic partnerships, interactive strategy & design, branding, research and strategic planning, design, diversity marketing, media planning and media buying. Regarded as one of the most respected and insightful sources on the habits and preferences of American Travelers, Peter is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, as well as on national television and public radio. He serves as a featured columnist in several industry trade publications and is coauthor of Marketing Leadership in Hospitality.
