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Latest Articles & Case Studies
The U.S. Hotel Industry is: Stable? Wobbly? Tilt! A “Current State Diagnostic”
Although, depending on the day, the prognosis could read, “Tilt! Wobble, stable”, it’s a matter of perspective. My perspective comes from the…
An Island Resort Adventure: The Thin Line Between Rustic and Rundown
It’s been a few years since l was overseas at an island resort, so I thought it was time to venture out…
Algorithms, Artificial Intelligence, and the Essential Need for More Human Intelligence in Talent Acquisition Strategies
Algorithm-based applicant tracking systems (ATS) have been in place for over 20 years. Recruiters have generally come to rely on the algorithms…
Case Study: Hotel Opening Purchasing & Installation
A developer engaged a project management (PM) team and a large, reputable procurement firm for a high-end, dual-property coastal hotel development in…
Evergreen Content and the Long-Term ROI of Hotel Marketing
In hospitality marketing, it’s easy to get caught in a cycle of constant campaigns. You have seasonal promotions, last-minute offers, and time-sensitive…
