EXECUTIVE EDUCATION, SPEECHES AND SEMINARS
Cayuga's Casino Gaming Group offers extensive services in the following educational areas:
- One- to five-day executive education programs designed to provide exposure to the gaming industry for corporate officers, directors and middle management whose companies are entering the industry for the first time, or entering new jurisdictions where laws, regulations, customs and culture are significantly different from those in their present operating areas. These programs are tailored to the specific needs of the attendees.
- Technical training courses and briefings from one to two days or longer as required, in subjects such as:
- Casino operational controls
- Casino cage procedures
- Casino surveillance procedures
- Casino security planning and procedures
- Procedures for handling cash and cash equivalents
- Interpretation and impact of casino law, regulations, work rules, marketing restrictions, etc.
- The design, implementation and impact of casino credit policies, procedures and decisions
- Casino marketing
- Title 31: The Bank Secrecy Act (Currency Transaction Reporting)
- Responsible gaming training courses and briefings, from one to two days or longer as required, in relation to:
- Casino management strategies to deal with compulsive gambling
- Compliance with regulations relating to employee-customer contact
- Developing programs for problem gambling awareness
- Underage gambling prevention
- Unattended minor issues
- Week-long seminars on delivering and managing service quality in casino-hotel operations
- University/graduate level casino management courses:
- Fourteen-week (42 classroom hours) introductory course in Casino Management, Cornell University School of Hotel Administration, USA
- Fourteen-week (42 classroom hours) courses in Casino Marketing, Customer Development Strategies for the Casino and Gaming Industry, and Mathematics of Casino Games, University of Nevada, Las Vegas, USA
- Five-day (40 classroom and field trip hours) continuing education/ professional development program, Cornell University School of Hotel Administration, USA
- One- to two-week (40 classroom and field trip hours) introductory courses in Casino Development and Management, Centre International de Glion, Glion Sur Montreux, Switzerland
- Presentations to public interest groups:
- Many widely varied local and regional community, fraternal, professional and special interest groups...typically to explain the nature of the gaming industry, its anticipated impacts on new gaming communities, its potential for assisting in tourism development, its limitations in underwriting community revival, etc.
- Workshops:
- One- to two-day inter-active sessions designed to assist clients in team-building, segmenting responsibilities in operating versus regulating casinos
- Casino marketing planning, including:
- Measuring player satisfaction and loyalty
- Database marketing
- Developing effective promotions
- Internal marketing (marketing to your employees)
- Strategic planning
- Selected industry seminars/workshops/programs: (sampling of Cayuga's experience)
- Various Topics, World Gaming Congress, Las Vegas, etc., 1986 to present
- Various Topics, International Gaming Business Exposition (IGBE), Las Vegas, 1988, 1996, 1997 and 1998
- Conrad Hotel Jupiters Casino Executive Development Program, Client Centered Management and Marketing Strategy, Gold Coast, Australia, 1990
- "Customer Service Strategies," Australian Gaming Managers Conference, Las Vegas, 1993
- Various Topics, 9th International Conference on Gambling and Risk Taking, Las Vegas, 1994
- Various Topics, Asia Pacific Casinos and Gaming Conference, Hong Kong, 1996-1997
- "Table Game Analysis," Monthly 1-Day Gaming Management Seminars, through the UNVL International Gaming Institute, 1996
- "The Forces that Shape Effective Services Management," Toyo Shoji Corporation, through the UNLV International Gaming Institute, 1996
- "The Psychology of Gaming and the Use of Heuristics in Decision Making," Executives of The Mirage Corporation through the UNLV International Gaming Institute, 1996
- "Marketing to Locals: Understanding Customer Behavior," Australian Gaming Seminar through the UNLV International Gaming Institute, 1996
- "Customer Service -- How to Deliver the Service Your Customers Want," Australian Gaming Seminar through the UNLV International Gaming Institute, 1996
- "Relationship and Loyalty Marketing," a five-day seminar for Cornell University Professional Development Program, 1997
- "Evaluating and Designing Slot Programs That are Profitable," a one-day seminar for University of Nevada, Reno Gaming Institute, 1997
- Testimony before governmental agencies:
- New Jersey Legislative Committees, with regard to casino gaming law and regulations
- New Jersey Casino Control Commission, with regards to casino operations
- Nevada State Gaming Control Board, Hearing of Nevada Task Force to Study Problem Gambling, with regard to responsible gaming programs in the casino industry
- Finance Committee of the State of Hawaii House of Representatives on House Bill No. 2229 Relating to Gaming; testimony given in regard to the prevalence of compulsive gambling and responsible gaming programs in the casino industry
